Innovative Sponsorship for Supporters

Monday, 09 November 2009

G4S Events, Europe’s leading independent event security company, has become the new official sponsors of the Scotland Supporters Club, having signed a four year deal with the Scottish Football Association. 

G4S Events - which is part of international secure solutions company G4S - and its management team have been providing security services and stewards to Hampden Park for over 20 years.

In a week when George Burley’s side step up their preparation for next year’s Euro 2012 qualifying campaign, the new deal recognises the importance of the Scotland supporters to the success of the team. The agreement will help both organisations to provide the best possible support and information for Scotland fans both at Hampden Park and at away matches.

Commenting on the launch of the new agreement, Mark Hamilton, Managing Director at G4S Events, said: “As the stewarding providers at Hampden Park our staff deal directly with Scotland supporters at every match, either by offering general information, or safety advice and guidance.

“A good match experience and the safety of fans are our first priorities and therefore sponsoring the Scotland Supporters Club was an obvious move for us. It means we can further enhance the supporters experience and helps us communicate to each fan that we are genuinely here to assist you.”

Gordon Smith, Chief Executive of the Scottish FA welcomed the new agreement, saying: "The SSC has gone from strength to strength in recent years reaching its highest ever level of membership during 2009. We are committed to continual improvement of the services we offer to Scotland fans and the G4S sponsorship deal is another important step forward in improving the experience. The spirit of the agreement and the way in which G4S have pledged to support the club will be of enormous benefit to us and to the supporters."

Scotland manager George Burley added: "The supporters mean a great deal to the Scotland players on the pitch, it’s like having an extra player in our side. The G4S sponsorship is great news for all of us in the Scotland set up."

About G4S Events
G4S Events is Europe’s leading independent event security company, and has been providing crowd management services to the events market for over 25 years.  The company’s breadth and depth of security and stewarding experience across sporting events, concerts, conferences and hotels is unmatched in the industry. For further information on G4S Events visit www.g4s.com/uk-events

About G4S Secure Solutions (UK)
G4S Secure Solutions (UK) employs 18,500 people throughout the UK, working with a wide range of public sector and commercial clients, including 51 of the FTSE 100 companies.  The company provides specialist security services to over 5,000 customers across a range of sectors including Government, utilities, financial institutions, leisure and tourism, and transport. For further information on G4S Secure Solutions (UK) visit www.g4s.com/uk

About G4S plc
G4S, the international security solutions group, has built up a high profile reputation for the provision of security solutions across the world. Its unrivalled geographic footprint and first hand experience of the key security issues facing businesses and individuals in a broad range of markets means that it is uniquely placed to advise on identifying and managing risks. For more information on G4S visit www.g4s.com