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21 September 2011
FOCUS ON FOOTBALL CAMPAIGN
After a season last year blighted by on and off field incidents the Scottish FA’s Focus on Football initiative aims to promote the positive aspects of Scottish football.
The campaign was launched at the beginning of this season with the aim to get all the focus back on matters on the field as well as building better relationships between players, coaches and match officials. The launch took place at Easter Road ahead of the Hibernian and Celtic match with both teams lining-up to endorse the Focus on Football message. The Scottish FA have also communicated the message at other SPL and Scotland matches through the season including at the first Old Firm game of the season.
Within ‘Focus on Football’ there is a ‘Refocus on Football’ element to raise awareness of the pressures on referees, managers and players, focussed on achieving a greater understanding and respect for the role of referees.
A Club Visitation Scheme with Category One referees visiting club training to present the Laws of the Game. As well as this there will also be quarterly meetings between referees and clubs to discuss matters arising throughout the season.
The refereeing department, with the support of Specsavers, will be running a referee course for the media to take part in which will give them and the public an insight into the process and realities of being a referee.
‘Focus on Football’ will be the face of the new ‘charter of behaviour’ which will be in place by the middle of the season (it will contain behavioural guidelines affecting referees, managers and players) and will improve the public’s perception of referees to show that the Scottish FA is dealing with the issues of last season.
There is a 4 month plan for the campaign in place and elements of the plan include using The Scottish Cup as a platform to communicate the message through the clubs via PA systems, match programmes, track advertising and interview backdrops. You may have already noticed the Focus on Football branding on the Scottish Cup Draw backdrop at the 1st round draw that took place earlier in the season.
Click here for the match programme advert that you can use and the messaging within the advert sums up the message we are trying to communicate.
We have branded areas in the building so that all who pass through our doors are aware of the campaign.
We have selected key matches where various pieces of activity will take place and we will keep you updated on this via the newsletter and Scottish FA website.