Nordic broadcaster wins rights in UEFA centralisation deal to broadcast qualification matches

UEFA have announced that Nordic broadcaster Viaplay will broadcast Scotland Men’s National Team matches from 2024-2028.

The deal will see Viaplay exclusively air Scotland’s European Qualifiers for the FIFA World Cup 2026 and UEFA EURO 2028, as well as the side’s UEFA Nations League campaigns in 2024/25 and 2026/27, and any international friendlies up to 2028.

It comes through UEFA’s centralised National Association media rights sales process, under which UEFA takes sole responsibility for the marketing and sales of broadcast rights for all 55 European nations’ matches, with each nation guaranteed a set amount as a result of the centralised approach.  

The Scottish FA has held positive initial dialogue with both UEFA and Viaplay about the potential of some Scotland’s matches under the arrangement being free to air.

Viaplay will launch in the UK in the second half of 2022 with a broad streaming offering that combines live sports with premium original content.

Further details of Viaplay’s UK content, pricing and launch date will be announced in due course.

Discussions around the broadcast arrangements for the national team’s UEFA Nations League and UEFA EURO 2024 qualifiers from June 2022-2024 are ongoing, with an update expected in the near future.

Scottish FA Chief Executive Ian Maxwell: “We are pleased that Viaplay recognise the value of the Scotland Men’s National Team and look forward to them broadcasting what will hopefully be yet more successful qualification campaigns for this current Scotland side.

“The guaranteed income that we receive through UEFA’s centralised media rights sales allows us to continue to grow the national game.

“The finances help us to invest in a multitude of areas, including the grassroots game, girls’ and women’s football, coach education and para-football, helping us harness the power of football to grow and develop the game.”