• Home
  • Scotland
    • News
    • Fixtures & Results
    • Scotland Squads
      • Scotland Men's A
        • News
        • Features
        • Fixtures & Results
        • Squad
      • SWNT
        • News
        • Features
        • SWNT Fixtures & Results
        • Squad
      • Men's Under-21s
        • News
        • Fixtures & Results
        • Under-21 Squad
      • Men's Under-19s
        • News
        • Fixtures & Results
        • Under-19 Squad
      • Men's Under-18s
        • News
        • Fixtures & Results
      • Men's Under-17s
        • News
        • Fixtures & Results
      • Men's Under-16s
        • News
        • Fixtures & Results
      • Women's Under-19s
        • News
        • Fixtures & Results
        • Women's Under-19 Squad
      • Women's Under-17s
        • News
        • Fixtures & Results
      • Women's Under-16s
        • News
        • Fixtures & Results
    • Supporters & Tickets
      • News
      • Scotland Tickets
      • Scotland Supporters Club Membership
        • SSC FAQs
        • SSC Loyalty Points
        • SSC Benefits
      • Hampden Hospitality
      • Supporters Buses
      • Newsletter Signup
      • Hampden Visitor Information
      • My Scottish Football
      • Supporter Guidance
    • Shop
    • Scotland Gift Guide
    • Official Scotland Podcast
    • 50 Greatest Internationals
    • Roll of Honour
  • Scottish Cup
    • News
    • Fixtures & Results
    • Format & Rules
    • Scottish Cup Predictor
      • Register
      • Predictions
      • Leaderboards
      • My Account
    • Scottish Cup 360
    • Archive
      • Scottish Cup History
        • The History of the Cup
        • Scottish Cup Winners
    • Youth Cup
      • News
      • Fixtures & Results
      • Format & Rules
      • Youth Cup Past Winners
    • Hampden Hospitality
    • Scottish Cup Quizzes
  • Performance
    • News
    • Performance Strategy
    • JD Performance Schools
      • Braidhurst High School Motherwell
      • Broughton High School Edinburgh
      • Graeme High School Falkirk
      • Grange Academy Kilmarnock
      • Hazlehead Academy Aberdeen
      • Holyrood Secondary Glasgow
      • St John's High School Dundee
      • Applications
      • Roll of Honour
    • Club Academy Scotland
      • Results
      • Fixtures
    • Advanced Youth
    • Oriam
    • High Performance Resources
      • Goalkeeping
      • Skills
      • Fitness
      • Injuries
  • Football Development
    • News
    • Return To Football Hub
      • COVID-19 eLearning
      • Grassroots Recovery Funds
    • Participation
      • Children's & Youth Football
        • Children & Youth Player Pathway
        • Mini-Kickers
        • Cashback for Communitites
        • McDonald's Fun Football
        • Heading Guidelines
      • Adult (18 years+) Football
        • Futsal
        • Snickers Just Play
        • Walking Football
      • Girls' & Women's Football
        • Girls' & Women's Player Pathway
        • Soccer Centres
        • We Play Strong Centres
        • SPAR Future Stars Football Cup
        • UEFA Disney Playmakers
      • Para-Football
      • Grassroots Game App
    • Attractive Game
      • Facilities
      • Grassroots Awards
        • Award Categories
        • Winners
      • PCS Plus
      • Nationwide Positive Play
      • Discrimination Reporting Form
    • Coaching
      • News
      • Become a Coach
      • Find a Course
      • Coaching Pathway
        • Main (Youth/Adult) Pathway
        • Goalkeeping Pathway
        • Children's Pathway
        • Futsal Pathway
        • Specialist Courses
      • Coaching Development
        • Coaching CPD
        • Continuous Coach Development (CCD)
        • Scottish Football Coaching Podcast
      • Coach Education Newsletter
    • Club Services
      • Developing Your Club
        • Club Resources
        • Club Stories
        • Scottish Football Marketing Podcast
      • Teamworks
      • Club Accreditation
        • Quality Mark Criteria
        • Sign Up For Quality Mark
        • Roll of Honour
        • Quality Mark Resources
      • Find A Club
        • North Region
        • Central Region
        • East Region
        • West Region
        • South East Region
        • South West Region
      • The SDG Striker Project
    • Regions
      • News
      • North Region
      • Central Region
      • East Region
      • West Region
      • South East Region
      • South West Region
    • Value of Football
    • Activity Hub
      • Physical Activities
        • Develop Your Skills
        • Challenge Yourself
        • Fun Activities
      • SPAR Fun At Home
      • Staying At Home Without Football
    • Community Club Hub
  • Scottish FA
    • News
    • Referees
      • News
      • Referee Appointments
      • Become A Referee
        • Referee Structure & Pathway
        • Female Referee Recruitment
      • Referees' Associations
        • Aberdeen
        • Angus & Perthshire
        • Ayrshire
        • Edinburgh
        • Fife
        • Glasgow
        • Lanarkshire
        • Moray & Banff
        • North of Scotland
        • Renfrewshire
        • South of Scotland
        • Stirlingshire
      • Referee Education
        • Referee Courses
        • Laws of the Game
        • SQA Awards & Login
      • Referee Kit Shop
      • Child Wellbeing and Protection Policy
    • Football Governance
      • Scottish FA Handbook
      • Judicial Panel Protocol
      • Disciplinary
        • Disciplinary Updates
        • Player Suspensions
      • Club Licensing
      • Registrations
      • Anti-Doping
        • Staying Clean
        • Anti-Doping Testing
        • Anti-doping Resources
        • Summary of Anti-Doping Activities 2021/22
      • Security & Integrity
    • Wellbeing & Protection
      • Information for Children and Young People
        • Guidance on Bullying
        • Guidance on Social Media
      • Information for Parents and Carers
      • Information for Clubs
        • Staying in Touch
        • Wellbeing & Protection Minimum Standards for Clubs
      • Child Wellbeing and Protection Policy
      • Adult Survivors of Abuse
    • Organisation
      • News
      • Strategy & Structure
        • Who We Are
        • Convention
        • Affiliated National Associations
        • Publications
      • Working at the Scottish FA
        • Vacancies
        • Volunteer Roles
        • About
        • Our Strategy & Values
        • Our Structure
      • Hampden Park
      • Diversity & Inclusion
        • Equalities & Diversity Board
        • Resources
        • Football Unites
      • Youth Ambassadors of Change
        • Apply to be an Ambassador
        • Meet the Team
        • Case Studies
      • Charities
      • Sponsors & Partners
        • Business Club
      • Media
        • Press Releases
        • Media Guidelines
      • Contact Us
  • Hampden Park
Scottish FA
  • Member Login
  • Supporters Club
  • Scotland Tickets
  • Scotland Shop
  • Newsletter Sign-up
  • Scotland
    • News
    • Fixtures & Results
    • Scotland Squads
      • Scotland Men's A
        • News
        • Features
        • Fixtures & Results
        • Squad
      • SWNT
        • News
        • Features
        • SWNT Fixtures & Results
        • Squad
      • Men's Under-21s
        • News
        • Fixtures & Results
        • Under-21 Squad
      • Men's Under-19s
        • News
        • Fixtures & Results
        • Under-19 Squad
      • Men's Under-18s
        • News
        • Fixtures & Results
      • Men's Under-17s
        • News
        • Fixtures & Results
      • Men's Under-16s
        • News
        • Fixtures & Results
      • Women's Under-19s
        • News
        • Fixtures & Results
        • Women's Under-19 Squad
      • Women's Under-17s
        • News
        • Fixtures & Results
      • Women's Under-16s
        • News
        • Fixtures & Results
    • Supporters & Tickets
      • News
      • Scotland Tickets
      • Scotland Supporters Club Membership
        • SSC FAQs
        • SSC Loyalty Points
        • SSC Benefits
      • Hampden Hospitality
      • Supporters Buses
      • Newsletter Signup
      • Hampden Visitor Information
      • My Scottish Football
      • Supporter Guidance
    • Shop
    • Scotland Gift Guide
    • Official Scotland Podcast
    • 50 Greatest Internationals
    • Roll of Honour
  • Scottish Cup
    • News
    • Fixtures & Results
    • Format & Rules
    • Scottish Cup Predictor
      • Register
      • Predictions
      • Leaderboards
      • My Account
    • Scottish Cup 360
    • Archive
      • Scottish Cup History
        • The History of the Cup
        • Scottish Cup Winners
    • Youth Cup
      • News
      • Fixtures & Results
      • Format & Rules
      • Youth Cup Past Winners
    • Hampden Hospitality
    • Scottish Cup Quizzes
  • Performance
    • News
    • Performance Strategy
    • JD Performance Schools
      • Braidhurst High School Motherwell
      • Broughton High School Edinburgh
      • Graeme High School Falkirk
      • Grange Academy Kilmarnock
      • Hazlehead Academy Aberdeen
      • Holyrood Secondary Glasgow
      • St John's High School Dundee
      • Applications
      • Roll of Honour
    • Club Academy Scotland
      • Results
      • Fixtures
    • Advanced Youth
    • Oriam
    • High Performance Resources
      • Goalkeeping
      • Skills
      • Fitness
      • Injuries
  • Football Development
    • News
    • Return To Football Hub
      • COVID-19 eLearning
      • Grassroots Recovery Funds
    • Participation
      • Children's & Youth Football
        • Children & Youth Player Pathway
          • 6-8 Years Old
          • 9-12 Years Old
          • 13 Years Old & Over
        • Mini-Kickers
        • Cashback for Communitites
        • McDonald's Fun Football
        • Heading Guidelines
      • Adult (18 years+) Football
        • Futsal
        • Snickers Just Play
        • Walking Football
      • Girls' & Women's Football
        • Girls' & Women's Player Pathway
          • Under-7s & Under-9s
          • Under-11s & Under-13s
          • Under-15s & Over
        • Soccer Centres
          • Kim Little Soccer Centres - North Region
          • Lisa Evans Soccer Centres - East Region
          • Lee Alexander Soccer Centres - Central Region
          • Jane Ross Soccer Centres - West Region
          • Joelle Murray Soccer Centres - South East Region
          • Jo Love Soccer Centres - South West Region
        • We Play Strong Centres
          • North Region
          • Central Region
          • West Region
          • East Region
          • South West Region
          • South East Region
        • SPAR Future Stars Football Cup
        • UEFA Disney Playmakers
      • Para-Football
      • Grassroots Game App
    • Attractive Game
      • Facilities
      • Grassroots Awards
        • Award Categories
          • People's Choice
        • Winners
          • Past Winners
      • PCS Plus
      • Nationwide Positive Play
      • Discrimination Reporting Form
    • Coaching
      • News
      • Become a Coach
      • Find a Course
      • Coaching Pathway
        • Main (Youth/Adult) Pathway
        • Goalkeeping Pathway
        • Children's Pathway
        • Futsal Pathway
        • Specialist Courses
          • Scouting Course
          • Creating a Performance Environment
          • Physical Conditioning for Football Performance
          • Coaching Para-Footballers
          • Child Wellbeing
          • Early Years
      • Coaching Development
        • Coaching CPD
        • Continuous Coach Development (CCD)
        • Scottish Football Coaching Podcast
      • Coach Education Newsletter
    • Club Services
      • Developing Your Club
        • Club Resources
        • Club Stories
          • Annan Athletic Case Study
          • Blairgowrie & Rattray
          • Bonnyrigg Rose Case Study
          • Cumbernauld Colts
          • Cumnock Juniors & Ayr United
          • Jeanfield Swifts Case Study
          • Jimmy Johnstone Academy
          • Musselburgh Windsor
          • Turriff Community Football Club
        • Scottish Football Marketing Podcast
      • Teamworks
      • Club Accreditation
        • Quality Mark Criteria
          • Bronze
          • Silver
          • Gold
          • Platinum
        • Sign Up For Quality Mark
        • Roll of Honour
        • Quality Mark Resources
      • Find A Club
        • North Region
        • Central Region
        • East Region
        • West Region
        • South East Region
        • South West Region
      • The SDG Striker Project
    • Regions
      • News
      • North Region
      • Central Region
      • East Region
      • West Region
      • South East Region
      • South West Region
    • Value of Football
    • Activity Hub
      • Physical Activities
        • Develop Your Skills
        • Challenge Yourself
        • Fun Activities
      • SPAR Fun At Home
      • Staying At Home Without Football
    • Community Club Hub
  • Scottish FA
    • News
    • Referees
      • News
      • Referee Appointments
      • Become A Referee
        • Referee Structure & Pathway
          • Category One Referee
          • Specialist Assistant Referee
          • Category Two Referee
          • Category Three Referee
          • Category Three Development Referee
          • Category Four Referee
          • Category Four Development Referee
          • Category Five Referee
          • Category Six Referee
          • Category Seven Referee
          • Category Seven A Referee
          • Category Seven B Referee
          • Category Eight Referee
          • Senior Associate Referee
        • Female Referee Recruitment
      • Referees' Associations
        • Aberdeen
        • Angus & Perthshire
        • Ayrshire
        • Edinburgh
        • Fife
        • Glasgow
        • Lanarkshire
        • Moray & Banff
        • North of Scotland
        • Renfrewshire
        • South of Scotland
        • Stirlingshire
      • Referee Education
        • Referee Courses
        • Laws of the Game
        • SQA Awards & Login
      • Referee Kit Shop
      • Child Wellbeing and Protection Policy
    • Football Governance
      • Scottish FA Handbook
      • Judicial Panel Protocol
      • Disciplinary
        • Disciplinary Updates
        • Player Suspensions
      • Club Licensing
      • Registrations
      • Anti-Doping
        • Staying Clean
        • Anti-Doping Testing
        • Anti-doping Resources
        • Summary of Anti-Doping Activities 2021/22
      • Security & Integrity
    • Wellbeing & Protection
      • Information for Children and Young People
        • Guidance on Bullying
        • Guidance on Social Media
      • Information for Parents and Carers
      • Information for Clubs
        • Staying in Touch
        • Wellbeing & Protection Minimum Standards for Clubs
      • Child Wellbeing and Protection Policy
      • Adult Survivors of Abuse
    • Organisation
      • News
      • Strategy & Structure
        • Who We Are
          • Board & Committees
          • Congress
        • Convention
        • Affiliated National Associations
        • Publications
      • Working at the Scottish FA
        • Vacancies
        • Volunteer Roles
        • About
        • Our Strategy & Values
        • Our Structure
      • Hampden Park
      • Diversity & Inclusion
        • Equalities & Diversity Board
        • Resources
        • Football Unites
      • Youth Ambassadors of Change
        • Apply to be an Ambassador
        • Meet the Team
        • Case Studies
      • Charities
      • Sponsors & Partners
        • Business Club
      • Media
        • Press Releases
        • Media Guidelines
      • Contact Us
  • Hampden Park
Scottish FA
Menu

Youth Ambassadors of Change

  • ...
  • Scottish FA
  • Organisation
  • Youth Ambassadors of Change
  • Case Studies
  • The Programme
  • Meet The Team
  • Case Studies

Youth Ambassador Case Studies

Ben Mitchell Case Study

Ben Mitchell - Digital & Vice-Chair

My roles as a Youth Ambassador are Vice-Chair and Digital & IT. Early on in the programme, we made a Twitter page for the group. The idea of this was so that we could connect with young people in a different way. The way we use Twitter has been factored into a “Long term media coverage plan” that is focused around how we can have the most impact on young people through social media. Part of this plan is based around raising awareness of what some young people may see as barriers preventing them being involved in football. We want to inspire them by sharing the experiences of other young people, including our Ambassadors, in the hope that this inspires them to love the game.

I am also involved in attending Scotland National Youth Team games as part of our long-term coverage plan, which is a great experience that allows me to see how the Digital team work. In my other role as Vice-Chair, I have been involved in the planning of Youth Congress and worked with the other Ambassadors, ensuring that they are supported in their various roles. As a Youth Ambassador, I have also been part of the Scottish FA Para-Football working group.

In my time as an ambassador we have been able to reach a wide audience with content we have put on our Twitter page and aimed to show that football can be accessible for anyone. I hope that the young people seeing us in our roles as Youth Ambassadors can be inspired by the work we are doing and that this can keep them involved or encourage them into wanting to get involved in football, in any capacity. We aim to show young people that what they perceive as barriers, we perceive as opportunities to get involved in football.

I believe this programme allows us to provide young people with a platform from which the voices of young people, including me, can be heard within Scottish football. The positive work being done by all the Ambassadors can help inspire more young people to get involved in football.

Vikki Allan Case Study

Vikki Allan - Refereeing

I currently Referee in Scotland domestically and internationally, being a young referee in Scotland I am delighted to have this role and give a voice to the younger people in Scotland. I feel it’s important to let the young people in Scotland have a voice to shape the future of Scottish Football.

So far I have been involved in a few projects: International Women’s day where this year we showcased the female ambassadors, cerebral palsy awareness month in which a parent got in touch with us to find out where their child could join a cerebral palsy league, a record breaking match on top of Kilimanjaro to raise awareness of gender equality in sports and setting up of the youth representatives across the Referee Associations in Scotland.

These 12 representatives are a great step forward in refereeing for young people, giving them a voice locally which can then feed up to myself to feed directly into Scottish FA. This allows them to feedback positives they see at a local level but also where they think there is room for improvement. This hopefully allows us to recruit but especially retain these young referees when they join the refereeing family. Football is growing at a rapid pace but to have a game of football you need referees so I feel it is extremely important that we support the younger generation coming through to come into this side of the sport.

Lyall Cameron Case Study

Lyall Cameron - Football Development

Lyall Cameron – Football Development

My name is Lyall Cameron and I am the Youth Ambassador associated with the Football Development department. When I was first introduced to the department, the objective was to get more people involved in football. This area of participation covered both engagement and retention. It was decided that participation under retention, specifically drop-out of teenagers between the ages of 15-19, would be my area of focus.

Engagement within this category came about for many reasons, specifically when I reflect over previous experiences of being involved in the SFA School of Football programmes between 2010 and 2013. Introduced by the Scottish FA in partnership with the Government, the School of Football programme was a new initiative, which involved boys and girls training every day as part of their school curriculum. Thinking about the boys I trained with day in day out, I realised that out of the sixteen that were selected in the three-year programme, only four remain playing the game. Twelve boys, 75% of the programme who all showed potential to play football at a high level, somewhere along the line made the decision that playing football was no longer for them - all before the age of 19.

Furthermore, researching into the number of registered players within Scotland and discovering that although there is a greater population within this age range compared to younger ages, there are fewer people playing registered football. While I am  currently in this age bracket and experiencing the dropout of friends and teammates first hand, this information sparked an interest into the reasons behind their decisions to leave the game.

This identified two questions. Were the reasons mutual with dropouts elsewhere? And what could be done to prevent these reasons becoming a reality for future players?

With the ambition to prevent players leaving the game, over the next few months I intend to thoroughly research this area of participation and hopefully answer these questions. A survey and personal conversations targeting teenagers who have dropped out will be our method of identifying the reasons behind their departure.

Working towards identifying these barriers will hopefully give us a clear indication into what areas of our game need improvement. This will be beneficial for young players that still participate within football. Making changes related to the reasons behind previous dropouts will hopefully prevent or reduce the number of players experiencing the same problems in the future then eventually losing interest in the game. The whole aim of the project is to keep young players involved so that they can enjoy playing the game and develop to the best of their ability.

Adidas
BT Logo
Camelot
Snickers
Twinkl
  • Scotland
    • News
    • Fixtures & Results
    • Scotland Squads
    • Supporters & Tickets
    • Shop
    • Scotland Gift Guide
    • Official Scotland Podcast
    • 50 Greatest Internationals
    • Roll of Honour
  • Scottish Cup
    • News
    • Fixtures & Results
    • Format & Rules
    • Scottish Cup Predictor
    • Scottish Cup 360
    • Archive
    • Youth Cup
    • Hampden Hospitality
    • Scottish Cup Quizzes
  • Performance
    • News
    • Performance Strategy
    • JD Performance Schools
    • Club Academy Scotland
    • Advanced Youth
    • Oriam
    • High Performance Resources
  • Football Development
    • News
    • Return To Football Hub
    • Participation
    • Attractive Game
    • Coaching
    • Club Services
    • Regions
    • Value of Football
    • Activity Hub
    • Community Club Hub
  • Scottish FA
    • News
    • Referees
    • Football Governance
    • Wellbeing & Protection
    • Organisation

Social

Scotland National Team Scottish Cup
Scotland National Team Scottish Cup Scottish FA
Scotland National Team Scottish Cup
Scotland National Team Scottish Cup Scottish FA
Scottish FA
The Scottish Football Association Ltd, Hampden Park, Glasgow G42 9AY | T: +44 (0) 141 616 6000

Want to advertise on this site? Email for further details.
© The Scottish Football Association 2022. ALL RIGHTS RESERVED.

  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Modern Slavery Act 2015
  • Newsletter Sign-up
  • SSC Member Login