Danny Bisland likes the idea of football being a lifestyle, rather than a job.

The 38-year-old is the Scottish FA's National Club GROW Manager, a role which involves encouraging the growth and development of football clubs from John O'Groats to Gretna.

Helping clubs to help themselves is Bisland's calling.

He previously worked as a football development officer in Glasgow and in club development for the Scottish FA, before becoming involved in the governing body's Developing Community Clubs project funded by the National Lottery.

He said: "Football is a huge passion and I am absolutely delighted to be working in the game.

"I've got two young daughters, Niamh and Eilidh, who do a variety of sports like swimming, gymnastics, dancing and football and my wife Becky plays for Partick Thistle Ladies so football is basically 24/7.

"I feel really privileged to be able to do my job and with my colleagues nationally and in the regions, try to help clubs and so many people, both on and off the pitch.

"That was my ambition when I left school, right from the outset, going to college and university with an ambition to work in football and help Scottish football.

"We underestimate how good the sporting landscape is in Scotland from a community level. People are gravitating more and more toward clubs and that is the biggest change in the last 10 years.

"Once you meet clubs and the staff or volunteers, it gives you a new lease of life.

"Many of them are giving their time and effort outwith their jobs and away from their families to help out at their clubs. Just about every community has a football team or a club, it runs through the fabric of Scottish society."

Indeed, the benefits of football participation in Scotland were revealed in a recently well-publicised report, commissioned by UEFA in conjunction with the Scottish FA, with input from sportscotland, Scottish Government, the Scottish Professional Football League and the SPFL trust.

Amid the myriad of encouraging economic, social and health benefits that Scotland’s most popular sport is worth, the report noted that the 147,555 registered players in Scotland, were worth around 580 million euros to Scotland.

"About 18 months ago UEFA approached the Scottish FA to see if we would be part of a working group to create the model," explained Bisland.

"I was very fortunate to be part of that working group, a mixture of national associations and academics discussing what the value of football could be and should be.

"UEFA felt that we had done a good job for a number of years in Scotland but it was a coup for us.

"The model was created primarily for registered players. We asked them to extend the model to include casual players and also create a regional model in Aberdeen, to try and capture the impact nationally and locally.

"The report shines a light on the fact that it has such a wide impact across so many different parts of society.

"It demonstrates the value of investing in grassroots participation.

"We know that every community in Scotland has a football club or football activity going on.

"There are so many different elements within that. The economic and social impact, facilities being built, people being employed, social cohesion and the health benefits as well which are really powerful in terms of Scotland and its issues with things like cardio vascular disease and diabetes, elements which are costly for the NHS.

"So the report underlines the importance of football for the country.

"There are a huge amount of people who support football and the number who volunteer really is incredible."

Bisland is committed to ensuring the growth of community clubs in Scotland continues apace and while he stresses the importance of simply giving people the "chance to kick a ball", he welcomes the work that is being carried out off the park and in the local communities.

"There are some incredible stories," he said.

"We have some of the best community clubs in Europe and I think we forget that at times.

"Clubs like Bonnyrigg Rose, Annan Athletic and Jeanfield Swifts exist because brilliant people run the clubs.

"Clubs realise they have impact on people as opposed to just players and they are doing more and more to help out the local community.

"Bonnyrigg Rose speak of having well over 2000 people locally who are directly affected by the club or have links to it. For instance, Bonnyrigg built a nursery. It might not have been something that they signed up for at the start but they just get the fact that it is going to help out people on their doorstep. There are loads of examples like that across the country."

Bisland's biggest challenge is the managing the growth, diversity and aspirations of clubs and "making sure they feel as supported as they possibly can."

However, his enthusiasm is unquenchable.

"I feel really privileged to be able to do that and try to help clubs and so many people," he said. "When you sit in front of these people, you can't help but feel inspired.

"There are loads and loads of good news stories and different types. It is great. We should be proud of our clubs in Scotland.”