As the Scottish Women’s National Team travelled to France to prepare for their bid to become World Champions, they were buoyed by the announcement that Mars Wrigley UK and The Scottish Football Association have extended their partnership until 2022, with a commitment to driving greater diversity and inclusion.               

Mars Wrigley UK’s role as Official Partner of the Scottish Men’s National Team now also extends to the National Women’s and Para-Football teams, in addition to the business’ continued support of the Scottish FA Mars Just Play programme, as part of a new-look deal that sees the eight-year collaboration pledge to promote equality at every level of football, from grassroots to elite.

The agreement also includes an extension of the relationship to all brands within the Mars Wrigley portfolio, allowing the business to develop integrated sponsorship campaigns across the category, as well as increase the scale and reach of the partnership nationwide.

Chris Rawlings, Scottish FA Commercial Director: “We are delighted to renew our association with Mars Wrigley, who have been a key partner for us since 2011. We have developed a great relationship over the years, built on common values that look to provide equal opportunities in football for all. The new deal perfectly reflects this and we look forward to continuing to work together in the years to come.”

Kerry Cavanaugh, Mars Wrigley UK Unit Director Chocolate: “Mars Wrigley is a family brand with diversity and inclusion at the heart of everything that we do. Having a partner like the Scottish FA who shares our core beliefs is crucial in helping us achieve our goals. This renewed relationship, with enhanced opportunities to promote equality through the national men’s, women’s, and Para-Football teams, as well as at grassroots level, provides us with an exciting platform to make a real difference, starting with the women’s team taking on the World this summer.

Mars Wrigley’s #SupportHer campaign, is currently live in more than 500 Co-op stores in Scotland, encouraging the nation to get behind the Scotland Women’s National Team this summer.