The Scotland Women's National Team have unveiled a powerful new brand identity, created in collaboration with the players themselves, as they prepare for the start of a new campaign.

Ahead of the upcoming FIFA Women's World Cup qualifiers, the squad got together in a creative workshop to express themselves on canvas. Using an array of colours and patterns, the players’ creations were digitised and used to form the core elements of a brand-new look and feel for the upcoming matches and beyond.

The bold and bright abstract designs are reflective of the team’s collective identity and represents what it means to be "unapologetically Scottish" as expressed by your SWNT.

The 'Every Moment Matters' campaign is designed to connect the emotion of the dressing room to the energy in the stands.

Every game. Every goal. Every player. Every fan. Every kick.

Every Moment Matters.

SWNT Captain, Caroline Weir: "It was a fantastic experience as a team to get together and express ourselves in that way.

"We love having the freedom to express ourselves on the pitch and trying to translate that on to a canvas was a really interesting process and a lot of fun.

"Knowing we've helped design our own brand identity gives us a real sense of pride and we can't wait to get the campaign underway."

SWNT Home Fixture details:

Scotland v Luxembourg

Saturday, 7 March KO 5pm

Barclays Hampden, Glasgow

Tickets on sale here.

Scotland v Belgium

Tuesday, 14 April KO 7.30pm

Easter Road Stadium, Edinburgh

Tickets on sale here.