UEFA EURO 2028 was officially launched today with celebration events and activations held across the UK and Ireland.
Preparations gather pace as UEFA and UK & Ireland 2028 will deliver the largest sporting event ever jointly staged by the co-host nations with more than three million match tickets available for fans – greater than any previous EURO.
The Tournament will excite fans worldwide and create long-lasting benefits for communities through an amazing celebration of top-class international football.
🏟️ Six @UEFAEURO 2028 matches staged at @HampdenPark, including one Quarter-Final.
— Scottish FA (@ScottishFA) November 12, 2025
🏠 @ScotlandNT will play all group games at home if they qualify directly.
🤝 £45m social impact fund to extend socio-economic benefits to communities.
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Match Schedule
Scotland's National Stadium, Hampden Park, will host six matches between 10 June and 1 July, 2028 – including one Quarter-Final tie on 1 July.
In addition, Home Nations will play all of their group games in front of their own supporters, if they qualify directly.
The Tournament begins at the National Stadium of Wales, Cardiff, on 9 June and reaches an exciting conclusion with the Final at Wembley Stadium on 9 July – to be played at 5pm to deliver the best match experience and make this moment accessible and inclusive for many more fans.
Staged in nine world-class stadia across eight famous Host Cities, UEFA EURO 2028 UK & Ireland will be a compelling showcase of elite football.
Match Schedule highlights, include:
- 51 matches overall involving 24 teams across 31 days.
- Host nations will play all group games in front of own fans if they qualify directly:
- England would play opening match at Manchester City Stadium, followed by two games at Wembley Stadium.
- Republic of Ireland, Scotland and Wales would play in Dublin, Glasgow and Cardiff respectively.
- Opening game: National Stadium of Wales, Cardiff.
- Final and semi-finals: Wembley Stadium, London.
- Quarter-finals:
- Dublin Arena, Ireland.
- Hampden Park, Scotland.
- National Stadium of Wales.
- Wembley Stadium, England.
- Round of 16: one match at each host stadium except Wembley Stadium.
- Three kick-off times have been confirmed for the tournament:
- 2pm.
- 5pm.
- 8pm.
- Full details for each matchday will be announced after the final tournament draw in 2027.
- Host Cities will stage a minimum of two different groups to provide local fans with a variety of teams to watch in their region.
- Schedule developed with fan fairness in mind – travel between games to be limited as much as possible for teams and their supporters with sustainable public transport promoted.
- Full details for each matchday will be announced after the final tournament draw in 2027.
The Match Schedule is available here.
In the summer of 2028 we will all speak football ⚽️#EURO2028 brand revealed in style in London ⬇️
— UEFA EURO (@UEFAEURO) November 12, 2025
Dynamic UEFA EURO 2028 UK & Ireland Brand Unveiled
Today’s launch marked the unveiling of the official UEFA EURO 2028 brand, including the Host City and Nation logos.
The brand was revealed to fans in spectacular fashion tonight at exactly 8.28pm on the giant Piccadilly Lights screens in the heart of London's iconic Piccadilly Circus.
Simultaneously, all around the UK and Ireland, the new logos were showcased in Host Cities at local events, including light projections on famous landmarks and taking-over of digital screens in city centres.
The Tournament brand celebrates the fans who express the universal language of football and their love of the game through the famous cheers, chants and sounds that ring around stadia every week.
Hosting EURO 2028 will drive economic growth, bring visitors to Scotland and promote social inclusion.
— First Minister (@ScotGovFM) November 12, 2025
Ahead of the tournament launch First Minister @JohnSwinney met local pupils who benefit from the facilities at Barlia Football Centre near Hampden.
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£3.6 billion socio-economic benefits anticipated
Following an independent assessment, it is anticipated UEFA EURO 2028 will generate £3.6 billion of socio-economic benefits for the UK and Ireland between 2028 and 2031. Benefits include job creation, regional prosperity and direct expenditure from international visitors to the Tournament.
Local businesses, suppliers and communities within Host Cities will see direct economic gains, while dedicated training and volunteering initiatives will enhance skills development and open pathways into employment across the regions. Hosting an outstanding Tournament will also showcase the best of the UK and Ireland to the world and help secure additional major events.
Government investments will be made to help deliver a world-class UEFA EURO 2028 and unlock these far-reaching social and economic benefits. The UK Government, Scottish Government, Welsh Government and Government of Ireland will collectively invest up to £740 million to ensure the event is safe, secure and offers a world-class experience for fans and communities across the UK and Ireland
This government investment includes contributions, alongside football partners, to a £45 million social impact fund, which will extend socio-economic benefits for communities beyond the Host Cities before, during and after the Tournament.
Largest-ever UEFA EURO Community Programme
UEFA EURO 2028 UK & Ireland will see the largest-ever Community Programme for the Tournament. Social impact plans will be delivered by local stakeholders in each Host Nation to harness the power of sport and culture, bring communities together and inspire positive change.
These plans will ensure UEFA EURO 2028 is celebrated in hundreds of communities, placing the spotlight on football inclusivity, volunteers and community heroes. The Community Programme will also use the Tournament as a catalyst to grow a more diverse and sustainable game, build belonging, boost pride and promote positive behaviours at all levels of football.
Belfast confirmed to host UEFA EURO 2028 Qualifying Draw
Belfast, Northern Ireland, is confirmed to host the UEFA EURO 2028 Qualifying Draw on 6 December 2026.
The highly-anticipated event for national teams and fans will be held at the ICC Belfast and demonstrates that Northern Ireland, as a valuable partner, will contribute to the Tournament’s success and celebration.
Proud Milestone
The Scottish FA’s Chief Executive, Ian Maxwell, said: "Tonight's event is another exciting landmark moment, and another step towards us proudly co-hosting UEFA EURO 2028.
"It's great for Scotland that we'll host six games at Hampden Park – including a Quarter-Final tie.
"The history of our world-renowned National Stadium is peppered with iconic moments, and this represents a fantastic opportunity to add a few more unforgettable memories. I know our supporters – revered across the globe for their dedication and passion – will enjoy having some of the game’s best players on their doorstep.
"We talk a lot about the Power of Football and the impact it can make on a daily basis across Scotland, far beyond the confines of a pitch.
"I have no doubt co-hosting UEFA EURO 2028 will inspire a new generation, young and old, and leave a legacy we can all be proud of in this country."
UEFA President Aleksander Čeferin added: "Football is the universal language. It expresses passion, skill, courage, solidarity and respect better than any other, and it constantly reminds us that our differences are exactly what make our sport so beautiful.
"At UEFA EURO 2028, we will all speak football – loud, clear and united.
"The host nations, where the game first took shape, are eager to welcome millions of fans into legendary stadiums, providing the right stage for a festival of emotions, vividly encapsulated in the design we presented today.
"The fans will be the beating heart of this tournament. In the way matches are staged – including a new, more convenient kick-off time for the final - and in the services across host cities and stadiums, we want to maximise the fan experience, in the venues and around the world, so more people than ever can fully enjoy what promises to be one of the year’s greatest events."