Our Strategy & Values
The power of football transmits throughout the country and its diverse communities;
it creates lifelong friendships and memories and inspires achievement and celebration.
The Scottish FA’s Power of Football strategic plan has been developed, in partnership with UEFA GROW, to harness the many ways in which people engage with our national game: from the first touch in the school playground, to a career on or off the pitch, and to the memories that rekindle a lifelong love of the game.
Read more about the Power of Football strategy
Our Values
We focus on the goal
| We believe in always setting ourselves higher standards of attainment and behaviour |
| We focus on a clear, simple plan and commit to meeting our expectations |
| We aim high and never compromise our ambitions |
We Share and Connect
| We believe in working together and celebrating our success together |
| We encourage enjoyment and involvement - working in football is fun |
| We champion Scottish football and the organisation |
We Respect Each other
| We stand by the principles of equality and strive for a diverse and inclusive football family |
| Create an environment of honesty, openness and confidence |
| We care for each other and value everyone's contribution |
We Lead with Purpose
| We believe in continuously developing ourselves and allowing others to do the same |
| We believe in setting the right example and showing our professionalism at all times |
| We believe in keeping the game simple, fair and enjoyable |